---
title: GNS Healthcare Blog | Market Access
description: Market Access |
---
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## GNS Healthcare Blog
# GNS Healthcare Blog
## GNS Healthcare Primary Blog
By December 31, 1969
Mar 07
[](https://info.aitiabio.com/women-in-healthcare)
## [Celebrating International Women’s Day: Healthcare Innovators](https://info.aitiabio.com/women-in-healthcare)
By [GNS Healthcare](https://info.aitiabio.com/author/gns-healthcare) | [Clinical Trials](https://info.aitiabio.com/topic/clinical-trials), [Drug Development](https://info.aitiabio.com/topic/drug-development), [Drug Discovery](https://info.aitiabio.com/topic/drug-discovery), [AI](https://info.aitiabio.com/topic/ai), [Market Access](https://info.aitiabio.com/topic/market-access), [Women](https://info.aitiabio.com/topic/women)
Tomorrow, March 8th, is International Women’s Day. While a public holiday in just a few countries, it is a day to celebrate the success and power of women from gaining suffrage to working their way into the board room. As such, we wanted to recognize some of the women in healthcare (and take it from us we could have featured hundreds if we had the room) who are leaders in their fields and driving innovation within their respective organizations, and healthcare as a whole.
[Read More](https://info.aitiabio.com/women-in-healthcare)
Feb 28
[](https://info.aitiabio.com/barriers-market-access)
## [Lowering Barriers: How Real-World Data and AI Is Transforming Drug Market Access Strategy](https://info.aitiabio.com/barriers-market-access)
By [GNS Healthcare](https://info.aitiabio.com/author/gns-healthcare) | [Clinical Trials](https://info.aitiabio.com/topic/clinical-trials), [AI](https://info.aitiabio.com/topic/ai), [Market Access](https://info.aitiabio.com/topic/market-access)
*This is the third in a three-part series on the impact of AI on the product development life cycle of drugs from discovery, to clinical trials and market access.*
Regulatory approval of a drug does not immediately translate into premier market access or projected results. The reality is that the pressure on pharma companies from health plans and pharmacy benefit managers (PBMs) to provide evidence-based research on treatment efficacy and effectiveness before including drugs on their formularies is only increasing.
The earlier pharma companies can answer these asks, the better. The goal is...
[Read More](https://info.aitiabio.com/barriers-market-access)
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**About GNS Healthcare**
By leveraging the most powerful form of AI, called causal machine learning, we transform massive and diverse data streams to precisely match therapeutics, procedures, and care management interventions to individuals. We understand that in order to make precision medicine a reality, we need to discover and deliver insights that will cure disease and heal the healthcare system.
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